New tool MOI Framework helps museums increase their social impact



The MOI! Museums of Impact project (2019-2022) has developed MOI Framework to help museums discuss, evaluate, and choose development goals to increase their impact in society. The free to use framework and tools are currently fully available in English and Eesti (Estonian). German, Italian and Icelandic translations will soon be published.

The MOI Framework complements already existing models of quality requirements and impact measuring by focusing on internal capacity development in museums, helping organisations to take control of their own impact.

The MOI! Museums of Impact project was initiated as a response to the changing world in which museums operate. There is an increased need for museums to be relevant and to participate in creating better futures for societies for whom museums work.

The framework was co-developed with the partners and the European museum sector in a series of participatory meetings and workshops, organised both online and in person in Germany, Italy, the Nordic countries, Austria, Estonia, and Greece. All in all, the project engaged over 1000 museum professional across Europe in discussing the development and content of the tool.

“Witnessing the implementation of the tool in our pilot workshops has fully convinced me of its usability and strategic value for museums of all sizes and all fields. Plus, there are lots of ways to use this modular tool in a creative and flexible way to trigger and perpetuate participation and internal discussions on the vital aspect of impact across all hierarchy levels and in a structured and comprehensive way”, says Kathrin Grotz, researcher at the Institute for Museum Research Berlin and one of the project partners.

How to use the MOI Framework

The framework supports capacity development in museums, helping organisations to take control of their own impact. Museums can use it to take a critical and shared look at their own activities and performance to find the potential area(s) for development towards increased impact. All the necessary instructions are provided online, and no extra resources are needed from museums, except time and commitment.

The framework is designed to be a modular and flexible support for team discussions. It consists of eight independent modules, divided into two categories. Explore the three ways of using the framework